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Beware jargon
Consulting recently on a talent agency’s “skillmap” for copywriters, I said that good copy should be “jargon-free.” A colleague disagreed, said jargon “can often help establish rapport with a niche target audience,” especially in a situation where non-specialists are trying to show specialists they can ‘talk the talk’. If you take most dictionary definitions of “jargon” literally, she’s right – jargon is useful and… Read more »