Marketing and sales seer David Meerman Scott (“The New Rules of Marketing & PR”) recently had an ‘aha’ moment while watching the Vans World Cup of Surfing in Hawaii:
I was surprised by how low key this important competition looked to me while there in person. I knew it was a big money event and had seen it on video and covered in the surf magazines in prior years, but I thought it strange there were only a few hundred spectators on the beach.
That’s when I realized that the entire production is built around the videos and photos that come out of the contest.
So… more and more these days it’s not just that “a picture is (still) worth a thousand words,” it’s that meatspace events are now designed more to produce online content than to entertain “in person” spectators.