White Square Chemical, a biomaterials company, wanted its lead scientist to write blog content that would build consumer interest in a new product.
What I did
After preliminary technical research and discussions with the company’s CFO and lead scientist to identify and summarize 8 top-priority marketing messages, I interviewed the scientist by phone, recording our conversation to capture his unique speech patterns and vocabulary. I then edited a transcript of the recording down to eight concise, ‘bite-sized’ posts of about 150 words each and worked with the client to ensure that they communicated just the right messages.
SEE all posts at Novusliner.com – Dr. Gettleman’s Blog