Blog content for White Square Chemical

Business challenge
White Square Chemical, a biomaterials company, wanted its lead scientist to write blog content that would build consumer interest in a new product.

What I did
 After preliminary technical research and discussions with the company’s CFO and lead scientist to identify and summarize 8 top-priority marketing messages, I interviewed the scientist by phone, recording our conversation to capture his unique speech patterns and vocabulary.  I then edited a transcript of the recording down to eight concise, ‘bite-sized’ posts of about 150 words each and worked with the client to ensure that they communicated just the right messages.

SEE all posts at – Dr. Gettleman’s Blog