John Howe
Tavernier,
Florida,
USA
john@wyriwyg.com
305-432-1720
Recent Work
Blog Posts
Emotional advertising – keepin’ it real
By john on April 21, 2015
The McDonalds “I’m Lovin’ It” slogan was bad enough, unless you actually liked McDonalds food. Their more recent “Choose Lovin” campaign is an even bigger stretch, trying as it does to connect an unhealthy, environmentally irresponsible fast-food chain to the most sublime of all human emotions. It got a lot of Bronx cheers as a result,… Read more »
Category: Blog, Content Strategy