Top 10 Reasons to Hire Me
- Triple player—I’m an accomplished Web writer and content strategist with much hands-on experience creating information architecture deliverables (sitemaps, wireframes, etc.)
- Content janitor—I’ve analyzed, developed and managed content for dozens of sites with hundreds of pages and many different content sources.
- Analytics and SEO geek—I’ve worked with Omniture and Webtrends, and am Lynda-certified in Google Analytics and SEO.
- Usability zealot—My practice is built on research-based user experience (personas, usability testing, surveys, etc.) and people-friendly, search-engine-friendly content that makes sites and applications easy to find, use, and enjoy.
- Vertical veteran—I’ve worked for a smorgasbord of agencies, companies, and non-profit organizations, including Roundarch Isobar; Molecular; Hill, Holliday Interactive; Circle Interactive; Biogen Idec; Verizon Telecommunications; Fidelity Investments; Children’s Hospital Boston; Parametric Technology Corporation (PTC); National Grid; and MIT Sloan School of Management.
- Former news guy—As a journalist and former news reporter I know how to do research and interviews, analyze results and summarize and present findings to specific audiences.
- Style guide evangelist—I’m big on developing and championing internal standards for grammar, spelling and style.
- Team player—My communication and interpersonal skills (I’m a nice, well-organized guy) let me join fast-moving digital production teams and help keep them on time and on budget.
- Flexible flyer—I can work out of my own office in south Florida and/or travel to meetings anywhere.
- Early adopter—As the editor of the Chippie Weekly Press, I got a head start learning how to write, edit and manage content.