Web copywriting like motocross riding

I used to see most writing, including Web copywriting, as a stack of cargo nets I fell through one after the other until I reached a level where I said what I really meant. Now I see it more like a slippery hill with a mud puddle at the bottom and I’m on a motocross bike trying to get up it, revving and spinning and charging and falling back, charging again, losing my balance, falling over, finally getting up and over. In other words, any writer worth his/her salt will tell you that writing is hard work that almost always gets better with each rewrite–always with a deadline firmly in mind. Here’s evidence of one acclaimed novelist’s muddy uphill struggle:

"Crash" (J.G. Ballard) manuscript page

J. G. Ballard (British writer) manuscript page for “Crash” (1973)